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Monthly Archives: April 2008
How Spring Break Can Turn Into a Marketing Powerhouse
Spring break = Parties. And a marketer’s dream. Think about this: Thousands and thousands of college students from the end of February to the later days in April pack the streets, clubs, and bars of locations such as South Beach, … Continue reading
Absolut Vodka Purchased by Pernod Ricard: A Shot at Business Love
Pernod Ricard wanted some vodka really bad. So bad, in fact, the France-based corporation focusing on spirits, has purchased the Swedish Absolut vodka brand for $8.34 billion dollars. Don’t think that Pernod Ricard doesn’t already have it’s hands in other … Continue reading
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