When investing in real estate, whether you’re looking into residential investing or commercial investing, many times properties listed on the MLS (Multiple Listing Service) may not be ideal for you. Don’t get me wrong, you can find some great deals on there. But there’s going to be times you want something very exclusive. Maybe you’re looking into investing in luxury properties, which often don’t show up on the MLS due to privacy concerns. Or maybe you want to invest in commercial real estate which may not be listed because the owner doesn’t want customers to know he’s selling the business. This is why you need to have a top real estate agent on your team to get you those deals hot off the MLS – sometimes even before they appear.
One of the snags of properties that are listed on the MLS – especially recently listed properties – is overly-inflated listing prices. When a seller is listing their property, the property owner is going to call multiple real estate agents and interview them. The agents will then visit the property that the owner is looking to sell and give the seller a round-about market value price that the property may sell for. Most agents are honest and will give a true market value on the home. There’s always going to be those agents that will quote a higher than market value price just to get the listing. When the seller hears this inflated price they may list with this agent with images of dollar bills dancing in their mind’s eye.
If you’re selling your home, be aware that these agents quoting a higher than market value price for your home are hoping that your property can sell for that price out of sheer luck or they hope to eventually bring your listing price down eventually. This is why if you’re a seller, do not get distracted with dreams that your property will sell for much higher than market price. Obviously, not all real estate agents are built equal – some agents have better negotiation skills and some agents have better marketing skills. These skills will likely bring you a higher price. But if three agents have told you the value of your property is $200,000 and one agent comes by and says he can sell it for $400,000, think twice before listing with that agent.
In order to beat the real estate system as a buyer, you need to establish relationships that net you the most exclusive investing opportunities possible. You need to have a real estate agent on your team and keep this agent interested in continuing in doing business with you on a long-term basis. This gives you massive opportunities for incredible real estate investing deals.
Once you’ve established these relationships with real estate insiders, you’ll be getting a fair share of investment opportunities. A key point is that when you find yourself with a prime investment property on your lap, don’t just sit by, “run the numbers” a million times, and let time pass. If you see a great deal, close it. If it’s that great of a deal, you may not even want to negotiate or bargain with the owner, just lock the deal up with great terms (no contingencies) and offer list value or even slightly higher to make sure you get the deal. This is part of our Real Estate Startpoints – be quick to jump on prime investments when you find them.
As we discussed in the article The Realtor Search: How to Find and Keep a Real Estate Agent, you need to concentrate your investment focus on a particular area and get a real estate agent that knows this area well. This allows you to jump on investment openings quickly, before other investors jump in before you. For example, a For Rent sign comes up on a great property. Call the owner up and see if the homeowner may be interested in selling that property to you. This almost always assures you of being the only person bidding on that property and submitting an offer – this gives you a huge negotation advantage if you’re the only person submitting purchase offers. Maybe the homeowner is an elderly person tired of managing the property and wants to retire in peace – this is a perfect chance to get a great deal. The point is to become an expert in your target investment area, as soon as a For Rent or For Sale sign comes up, you should be first in line to find out the details.
In every career, networking and action are the keys to success – investing is not an exception. Networking is key because this is how you get those amazing “insider deals” that many people don’t know about but you get first crack at due to your connections. Action is essential because you need to act without hesitation if you find a great property – run the numbers and if it all looks good, then go for it. So many opportunities are lost due to inaction – in real estate investing and in life in general. Network yourself, take action, and take control of your financial future.


