Category Archives: Business

How Spring Break Can Turn Into a Marketing Powerhouse

Posted on April 27, 2008 by Michael Emilio

Spring break = Parties. And a marketer’s dream. Think about this: Thousands and thousands of college students from the end of February to the later days in April pack the streets, clubs, and bars of locations such as South Beach, … Continue reading →

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Absolut Vodka Purchased by Pernod Ricard: A Shot at Business Love

Posted on April 9, 2008 by Michael Emilio

Pernod Ricard wanted some vodka really bad. So bad, in fact, the France-based corporation focusing on spirits, has purchased the Swedish Absolut vodka brand for $8.34 billion dollars. Don’t think that Pernod Ricard doesn’t already have it’s hands in other … Continue reading →

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Blockbuster CEO James Keyes: Reforming Late Fees & Online Rentals

Posted on March 26, 2008 by Michael Emilio

I just read an interesting report on new Blockbuster CEO James Keyes – mainly talking about taking his company into the “digital age”. We all know about the “no late fees” policy. What may be surprising is how that turned … Continue reading →

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