Here are some techniques we can use to improve the marketability of your home by having every buyer get that “I want it now!” feeling.
1. Know that our physical senses respond to a home’s design. What we feel relates to our senses: sight, smell, touch, hearing, and even taste. What we want to do is adjust certain aspects of your home to make it more appealing to these senses. The more senses you can activate in a positive way, the more in love the buyer becomes with your home.
2. Know that psychologically, a buyer wants a home that fills their needs. People buy homes that they feel happy in. People want to feel proud of their home, to the point of showing it off to their friends and family. Choosing the right colors, patterns, furnishings, and taking care of the little details will greatly influence the prospective buyer’s feelings.
3. Don’t fall into the “white wall trap”. The advantages of white is that is a “safe” color, it looks clean, and is generally preferable to a very extreme color. However, it doesn’t create any sort of cheerful feeling and it doesn’t make people feel good. In short, it doesn’t give that “I want it now!” feeling we want in buyers. Studies have been done on color and mood and they have shown that:
- Homes in a high price range: Use complex muted colors.
- Homes in a low price range: Use pure primary or pastel colors.
- Selling in the fall or winter: Use warm color accents.
- Selling in the spring or summer: Use cool color accents.
4. Furnishings are very different depending on climate. For those of us in the South Florida area, fewer furnishings is generally more desirable due to our hot and steamy days. If in cooler weather, having many “cozy” furnishings is desirable.
5. Some important details to add are extras such as:
- Paintings – They add depth and give a feeling that the room is bigger.
- Flowers/Plants – Always use the right colors for the season.
- Mirrors – They add depth and most importantly, the buyer literally “sees themselves in the home”. This is a very important tip because it makes the buyer feel like the home is part of their lives already. Buyers will become emotionally ready to live in the home.
6. Know that the cost of a few minor touch-ups is usually relatively small. A great place to find building supplies is ReStore, which is part of Habitat for Humanity. ReStore sells donated building materials, tools, and appliances to the public at discounted prices. These profits then help finance Habitat for Humanity’s housing building efforts. These are the South Florida ReStore locations (open Tuesday to Saturday):
HFH ReStore of South Miami
19100 Sw 106th Ave, #18
Miami, FL 33157
(305) 259-2891
HFH ReStore of North Miami
3800 Nw 22nd Ave
Miami, FL 33142
(305) 637-4913
Fort Lauderdale – Habitat ReStore of Broward County
513 W Broward Blvd
Fort Lauderdale, FL 33312-1743
(954) 763-7771
I encourage you to give these techniques a try. There’s no reason why a buyer shouldn’t fall head-over-heels over your home. As long as you take the time beforehand to make your home as inviting as possible your home will be in very high demand.
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