Getting potential clients that are not exactly what you’re looking for is a common thing – and can be an upsetting thing to deal with. Getting your “perfect client” mean sending the right message to the right people. Real estate agents often barrage people with advertising and marketing to get attention but it’s usually not directed to the people that we’re looking for. More often than not, untargeted advertising catches the attention of the wrong kind of people.
If you look back to your previous marketing messages and ads, it’s a gold mine because there you will definitely see that you’re getting exactly what you asked for in your ads. The problem isn’t advertising or marketing – but the message you’re giving to others in your ads and your calls to action.
You’ll know when your marketing strategy is working properly when you finally attract the people you intend to. Ask yourself these questions and you’ll come up with the type of marketing you need to get the people you want.
- Am I looking for buyers or sellers?
- Am I looking for home owners or condo owners?
- Am I seeking to work with investment buyers?
- Am I looking for co-sellers having trouble or co-sellers who aim for growth?
- Am I looking for first time home buyers?
These questions are just the beginning of a long list of other things that you might want to ask yourself. Being the jack-of-all-trades real estate agent is not ideal since it will involve a huge amount of capital to market your business in a large-scale.
It is best to start with specializing in something where you have unique knowledge or experience so that you can establish yourself as the expert of that particular service (for example, you can be a riverfront property expert). Once there, focus on a particular location so that you can make yourself known in that particular area first before branching out in another location or other related services. Also, you must remember to give and take when it comes to business referrals, especially when it is not your area of expertise. This will be highly appreciated by your clients and your associates.
Try it and let me know how it goes!